I was updating my listing on an American based Bride Services site today and happened to spot the directory summary and was surprised or was I? It contained the long list of everything a bride and groom to-be need to consider when planning and arranging a wedding. Yes the list is long and contained 1000's of suppliers. I know photographers are everywhere using their iPhones or the latest Nikon or Canon or other but I was shocked at the number of wedding photographers who had added themselves to the directory; photographers made up about 1/3 of all listed professions.

• Accommodation 1296
• Apparel 1653
• Beauty 341
• Cakes 2281
• Catering 2108
• DJ 3006
• Favours 1233
• Flowers 3577
• Formal Wear 243
• Invitations 2228
• Jewellery  946
• Musicians 1876
• Officiants 1905
• Photographers 15887
• Planning & design 7485
• Props 2073
• Transport 991
• Venues 6175

So it seems brides to-be have an enormous choice when it comes to selecting their photographer which is good for them and keeps all us professionals on our toes. We need to up our game, as they say, and showcase our services and qualites so the bride to be makes the right choice. Joining societies or photography groups may help, as will the look and feel of your website and your Facebook site. This all helps but as we all know to stand out we need to be different and as I am now entering the world of marketing I will stop there.

Good luck to all you wedding photographers.

SWPP2

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